Focus FeaturesThis rebrand positions Focus Features as a cultural curator rather than a trend-driven film studio. Inspired by Peter Kujawski’s (Chairperson - Focus Features) belief that Focus champions projects for their cultural value and distinct voices, not just profitability, the identity treats the studio as a living film archive. Visual elements draw from archival systems such as stacked DVDs and catalog spines, framing each film as part of an evolving collection.Mentored by Andrew Walters Category Branding